A Social Media Specialist is a professional who specializes in managing and executing social media marketing and advertising campaigns for individuals, businesses, organizations, or brands. Their primary goal is to leverage various social media platforms to increase brand awareness, engage with the target audience, drive website traffic, and ultimately achieve business objectives.
Binance is the leading global block chain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. Responsibilities: Be a part of the central social media team, own the @Binance TikTok account, responsible for account output, engagement, growth and sentiment. Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team, with scope not limited to TikTok or video content. Produce and edit high quality, engaging, original content that can be used cross-platform. Manage relationships with third party creators including project management, briefing and feeding back on deliverables. Monitor and effectively leverage TikTok or other social media trends. Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams. Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations. Engage and build communities through one-on-one as well as one-to-many conversations. Have fun Requirements: 6+ years of experience in digital marketing or social media related roles. Mandatory to be native or fluent English speaker. A deep understanding of TikTok & social media algorithms. Proven success of creating high-performing content on TikTok.Knowledge of TikTok trends and the best performing content types. Experience with getting creative within brand guidelines.Video editing proficiency.Project management experience. Keen sense of the crypto market in general.A meme connoisseur.A clear and concise style of communication, with a creative/fun spin when relevant.Strong sense of responsibility. Self-motivated and results-oriented. Remote and startup experience is a plus.
Working at Binance as a Social Media Specialist
- Be a part of the world’s leading block chain ecosystem that continues to grow and offers excellent career development opportunities
- Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
- Tackle fast-paced, challenging and unique projects
- Work in a truly global organization, with international teams and a flat organizational structure
- Competitive salary and benefits
- Balance life and work with flexible working hours and casual work attire Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Here are some key responsibilities and skills typically associated with the role of a Social Media Specialist:
Content Creation: Social Media Specialists create engaging and relevant content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and more. This includes writing posts, creating graphics, videos, and other multimedia content.
Strategy Development: They develop and implement social media strategies tailored to the specific goals of the client or organization. This involves setting objectives, defining target audiences, and selecting appropriate social media channels.
Posting and Scheduling: They schedule and publish content at optimal times to maximize reach and engagement. They also monitor and respond to comments, messages, and mentions on social media platforms.
Analytics and Reporting: Social Media Specialists track the performance of social media campaigns using analytics tools. They analyze data to assess the success of campaigns, identify areas for improvement, and make data-driven decisions.
Advertising Management: They may create and manage paid advertising campaigns on social media platforms, utilizing features like Facebook Ads, Instagram Ads, or Twitter Ads to reach a larger audience.
Community Engagement: They engage with the online community by responding to questions, comments, and reviews, fostering a positive online reputation for the brand.
Trend Monitoring: Staying up-to-date with current social media trends, algorithms, and best practices to adapt strategies accordingly and keep the brand’s presence relevant.
Social Media Tools: Proficiency in social media management tools like Hootsuite, Buffer, Sprout Social, or social media advertising platforms (e.g., Facebook Ads Manager).
Content Calendar: Creating and maintaining a content calendar to plan and organize social media posts in advance.
Crisis Management: Handling negative feedback, addressing controversies, and managing social media crises effectively.
A/B Testing: Running experiments to test different content types, posting times, and ad campaigns to optimize performance.
Collaboration: Collaborating with other departments such as marketing, design, and customer support to ensure consistent messaging and branding across all channels.
Stay Compliant: Understanding and adhering to the rules and policies of each social media platform, especially when it comes to advertising and content guidelines.
In Summary
Social Media Specialists play a crucial role in building and maintaining an online presence, engaging with the audience, and driving results for businesses and organizations in the digital age. Their work requires a combination of creativity, data analysis, and strategic thinking to effectively harness the power of social media for their clients or employers.